Approval Ratings

Lately I've heard some debates about LeBron's current public image, and how it might change should the Heat win the championship.

It all stems from the fact that LeBron's positive "approval rating" has plummeted since The Decision.  In fact, we even hear the word hate thrown around every now and then, though those may just be echoes from NE Ohio.

Ironically, there was much talk about LeBron's desire to increase his marketability and "Global Icon" status.  He knows that winning championships are the best way to elevate your legacy as a player.  However, as has been argued by Mark Cuban, I believe that his actions have hindered his quest.  Sports fans don't back the bad guy (wresting fans, pipe down... I said SPORTS).  I'd guess that LeBron has lost enormous brand equity over the last few months.

Has he won our hearts..?

So, what will actually happen if and when the championships start rolling in?  I've seen and heard it argued in multiple forums that should LeBron and the Heat win it all, he will be vindicated.  I call BS.  Are we really to believe that suddenly people will forgive & forget, squash the beef, and stand to applaud LeBron's greatness if the Heat hoist the Larry O'Brien?  Puh-leese.

I'll tell you what will happen:  People will resent him even more for it.  And I'm not just talking about Cleveland.  Nobody will ever argue against him being a great player, but even the greatest players have detractors, haters, and enemies.  Just look at at the hoards of Kobe haters out there... Most will readily acknowledge his skill, but do you think they're happy about him winning championships?  Do you think they suddenly decided to give Lakers fans high-fives after game seven, and went shopping for black Lakers jerseys that say "Mamba" on the back?

Me neither.